THE ICARUS PROTOCOL
We run the ads, the follow-up, and the appointment setting for construction companies.
You get booked estimates. Not another report.
Your next job is in somebody's feed right now. We make sure it's yours.
The Icarus Protocol runs everything that happens before the estimate: the Meta ads, the creative, the qualifying form and the text conversation, the calls, and the appointment sitting on your calendar. One flat monthly rate. No long-term contract. You keep running the crew.
Meta Ads
We build and run the campaigns. Budget managed daily against one number: your cost per booked estimate.
Creative
We produce the ads. Close enough to drive out, we send a videographer to your jobsite and shoot the real work. Farther out, we build from the photos and video you send.
Lead Qualification
Every lead goes through a qualifying form and an automated text conversation before anyone picks up a phone. Tire-kickers get filtered out up front.
Appointment Setting
We call the qualified leads and put the estimate on your calendar. Your job starts when the truck pulls up.
Pricing
Month to month, or per booked estimate if you would rather pay per result. Rates depend on your market and your offer, so we quote it on the call.
Your Side
Show up to the estimate and close the job. Everything before that is on us.
Ads built on real jobsites.
Every ad we run is shot on your work: your crew, your trucks, your finished jobs. No stock footage, no studio set. Two we shipped recently.
“A little bit over eight, very high quality estimates — all over a thousand dollars.”
“The other day we did an estimate for concrete, around $10,000. And a ditch and retaining wall — at least $8,000 in that estimate.”
Juan — JMG Exterior Services, Stafford, VA
You have the trucks.
We bring the jobs.
We are a small team and we take on a handful of construction companies at a time. If your calendar needs filling, start with one conversation.
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